I have spent the last four years working in industry leading creative and digital agencies.
During this time, I have worked in both creative and strategic roles to deliver data lead creative across paid, earned and owned digital channels.
Below is a selection of projects I’m proud of, and the role I played in their success.
The Challenge – To re-launch the brand in social with content that stood apart from the competition by surprising and delighting users.
My Role – I was responsible for ensuring all content created tapped into user behaviour across all social channels.
The Results – In the first 90 days we increased the brand’s monthly social reach from 4m to 9m.
The Challenge – To talk about the not-so-sexy subject of van rental, we created ‘Locally Sourced’ a short film that told the story of a chef and the relationships he has built with his local suppliers.
My Role – To manage the content production process, from presenting concepts to client and liaising with production agencies to managing the social content and paid media budgets.
The Results – The campaign delivered over 100k video views across Facebook and YouTube as well as a social reach of over 1m.
The Challenge – To promote the quality of Lidl’s fresh British produce focusing on their Scottish rope grown mussels.
My Role – My role during the campaign was to create recipes for Lidl’s content channels and to work with influential food bloggers and recipe creators who created recipes to promote the campaign to their own audiences.
The Results – The campaign drove a 50% increase in organic social engagement.
The Challenge – To reposition Enterprise Rent-A-Car from ‘just another car rental brand’ to an inspirational travel brand by creating an online magazine packed full of content from international travel, lifestyle writers & filmmakers.
My Role – My editorial role has included commissioning work, influencer management and uploading to site. I also oversee two community managers who ensure all content is promoted on social and seeded out to appropriate audiences.
The Results – The site receives 50k views per month and has grown a social following of over 30k.
The Challenge – In 2014 I was part of a team that developed a behavioural change campaign for Virgin Active.
My Role – I created a stream of daily challenges, with eye-catching content shared to Facebook, Twitter and Instagram.
The Results – @VirginActiveWay was launched and gained 5k followers in 3 months from launch, with an average engagement of over 50%. Key influencers, including David Hasselhoff and Richard Branson, engaged with the campaign on Twitter.
Feel free to reach out on social, drop me an email firstname.lastname@example.org or even better pop round and I’ll cook you breakfast.